Entertainment News 9 November 2026 Daily Monitor (Uganda)
Deepixels Launches WiC Platform to Expand African Film Audiences
Deepixels has unveiled the Watch in Community (WiC) initiative at the Durban FilmMart 2026 to help African filmmakers build larger and more engaged local audiences. Source: https://www.monitor.co.ug/uganda/lifestyle/theatre-cinema/deepixels-launches-wic-to-build-bigger-audiences-for-african-films-5664378
The African film industry is taking a major step forward in audience engagement following the launch of a new initiative known as WiC, or Watch in Community. Developed by Deepixels, the platform was officially introduced during the Durban FilmMart 2026.
Despite a surge in creative talent across the continent, African filmmakers often struggle to reach sustainable commercial audiences within their own markets. WiC aims to bridge this gap by fostering shared viewing experiences and leveraging community networks to drive viewership.
By encouraging collective screenings and localized engagement, Deepixels hopes to transform how audiences consume African cinema. The initiative seeks to build loyal fan bases from the ground up, ensuring that local stories resonate more deeply with viewers at home and across the region.
Industry stakeholders at the Durban FilmMart welcomed the innovation, viewing it as a timely intervention for distribution challenges in the African creative sector. As WiC rolls out, it is expected to provide filmmakers with fresh data-driven insights and direct connections to their target demographics.
Read more about this development in the Daily Monitor.