Salam TV Managing Director Rallies Arua for West Nile Regional Finals

Hajj Karim Kaliisa, the Managing Director of Salam TV and Salam Charity, spent Friday in Arua City engaging various stakeholders ahead of the highly anticipated Omumanyi wa Salam TV West Nile Regional Finals.

Kaliisa kicked off his schedule at Beal Mall Hotel, where he met with journalists from NBS West Nile TV and the NBS TV Chief Bureau. He encouraged media professionals to carry out their duties responsibly by using their platforms to unite communities rather than divide them. Following the media briefing, he hosted live updates on Salam TV to outline the background, current progress, and future vision of the campaign.

Speaking on the initiative, Kaliisa explained that the core objective of Salam TV’s campaigns is to drive community mobilization around socio-economic development, religion, capacity building, and mindset change. He also highlighted the ongoing Smart Community program in Rwampara, noting that similar transformative efforts will soon expand to other regions across Uganda.

During his stay, Kaliisa connected with local leaders and residents. After Jumah prayers, he met with the Muslim community at IRSHAD Mosque and visited the District Qadhi’s office alongside the ongoing Arua Muslim District Council Commercial Complex construction site. He formally invited local leaders to the regional finals and pledged Salam TV’s continued support through media coverage and sister companies.

Concluding his busy itinerary, Kaliisa paid a courtesy call to the family of Counsel Muhammad Ali Aluma, the Deputy Secretary General in charge of Finance and Administration at UMSC. During the visit, food packages were distributed to support the family and their neighbors, underscoring Salam Charity’s ongoing commitment to honoring elders who have served their communities.

Read the original report on Nile Post.