TopUp Tomato Sauce Clinches Platinum at East Africa Brand Quality Awards

TopUp tomato sauce, a product from Britania Allied Industries Limited, has earned a top Platinum award at the 2026 East Africa Brand Quality Awards. The accolade, presented in Kampala, specifically recognized TopUp in the ‘Most Preferred Tomato Sauce and Paste in East Africa’ category.

The award ceremony took place on October 16, 2026, at the Hotel Africana and Convention Centre. This recognition highlights TopUp’s growing presence and appeal among consumers across the region.

Victor Akatwijuka, Marketing Manager at Britania Allied Industries, expressed pride in the achievement. “This Platinum award gives us a proud moment to celebrate and fresh motivation to keep earning their choice,” he stated, emphasizing the brand’s goal to enhance everyday meals and snacks with its distinct flavor.

TopUp offers a range of packaging sizes to meet diverse consumer needs, from individual households with 400g and 700g options to commercial kitchens using 2kg and 5kg formats. This flexibility aims to make TopUp a convenient and accessible choice for various culinary applications.

Ali Ebraik, CEO of Britania Allied Industries, commented on the company’s commitment to quality. “Our responsibility is to deliver quality consistently, every time they choose us,” he said, reinforcing the importance of customer trust and product reliability.

The Platinum award for TopUp was part of a larger success story for Britania at the ceremony, with the company receiving a total of five honours, including other Platinum awards for YoJus and SunSip, a Gold for Splash, and a Silver for Britania Biscuits, underscoring the company’s strong performance across its product lines.

This award reaffirms TopUp’s dedication to maintaining high product standards and fostering consumer confidence through consistent quality.

Source: Nile Post