opinion 1 October 2026 Daily Monitor (Uganda)

Uganda Media Urged to Scrutinize Balaam Events

Columnist Charles Bichachi calls on Ugandan media to critically examine events surrounding promoter Balaam Barugahara, moving beyond mere reporting to active scrutiny. The media is urged to pose tough questions and offer balanced commentary. Source: https://www.monitor.co.ug/uganda/oped/columnists/charles-bichachi/let-media-show-the-ash-from-balaam-fire-5616666

Charles Bichachi, writing for the Daily Monitor, has issued a compelling call for the Ugandan media to adopt a more rigorous approach when covering events, particularly those involving prominent promoter Balaam Barugahara. Bichachi argues that the media’s role extends beyond simply reporting facts; it must actively engage in scrutiny, holding public figures and entities accountable.

The columnist emphasizes the need for journalists to ask “hard questions,” pushing for deeper understanding and transparency. This proactive stance is crucial for discerning the true impact and implications of events, rather than accepting surface-level narratives. The media, according to Bichachi, has a responsibility to uncover the “ash from the Balaam fire” – a metaphor for the underlying consequences and realities that may be obscured.

Furthermore, Bichachi suggests that the media should not shy away from offering clear judgments. This involves both commending positive actions and condemning questionable practices. Such a balanced approach, where both praise and criticism are offered based on evidence and ethical considerations, is vital for fostering public discourse and informed decision-making. The current landscape, Bichachi implies, may be too passive, failing to fully exercise its watchdog function.

This call to action is aimed at elevating the standard of journalistic practice in Uganda, encouraging a more investigative and evaluative role. By doing so, the media can better serve the public interest and contribute to a more accountable society.