I&M Bank Partners with Joshua Cheptegei for 'On Your Side' Campaign

I&M Bank Uganda has officially unveiled its new thematic campaign, ‘On Your Side,’ aimed at reinforcing its dedication to being a supportive and understanding financial partner for its customers.

The campaign, launched at the Kampala Serena Hotel, emphasizes that banking goes beyond mere transactions, focusing instead on building trusted relationships and providing tailored financial solutions.

Marking the campaign’s launch, I&M Bank announced a significant three-year partnership with Uganda’s celebrated Olympic champion and world record holder, Joshua Cheptegei. Cheptegei has been appointed as the ambassador for the ‘On Your Side’ initiative.

This collaboration will extend to supporting community-focused projects spearheaded by the Joshua Cheptegei Foundation, aligning with the bank’s corporate social responsibility objectives. Cheptegei expressed his enthusiasm for the partnership, highlighting his personal connection to the campaign’s message of support and belief.

“The message behind ‘On Your Side’ is one that I connect with,” Cheptegei stated during the launch. “I’ve learned about how intentional I&M Bank is about supporting people – whether it’s through solutions for individuals, businesses, or initiatives that uplift communities.”

As part of the campaign, I&M Bank will also introduce a podcast series titled ‘A Chat with the I&M Bank CEO,’ hosted by CEO Robin Bairstow. The inaugural episode features an interview with Joshua Cheptegei, delving into his personal journey and inspirations.

The ‘On Your Side’ campaign is set to be rolled out across other I&M Group markets, ensuring a consistent brand promise and customer experience throughout the region. The bank aims to demonstrate its commitment to understanding customer aspirations and contributing meaningfully to the communities it serves.

Source: Nile Post