Entertainment News 11 June 2026 Howwe Entertainment

Promoters Shunned Me, Says King Michael Ahead of Serena Show

Veteran musician King Michael has revealed that multiple music promoters refused to invest in his upcoming concert, forcing him to rely on a wealthy friend for financial backing. The singer expressed surprise given the enduring popularity of his hit songs. Source: https://www.howwe.ug/news/entertainment/43114/promoters-refused-to-invest-in-my-concert-king-michael

King Michael, a prominent figure in Uganda’s music scene, has shared his struggles in securing financial backing for his forthcoming concert, slated for August 1 at the prestigious Kampala Serena Hotel. The seasoned artist expressed his dismay over the lack of interest from numerous promoters, who reportedly turned down opportunities to invest in the event.

“I’ve had songs like Kwata Kwata and Muko Muko that have had massive airplay for over a decade. I don’t see why no one would want to invest in me because my fans would come through,” King Michael stated during a recent television interview. He questioned the promoters’ judgment, highlighting the continued relevance and popularity of his music, which has dominated airwaves for more than ten years.

Facing this unexpected hurdle, the “Muko Muko” singer turned to a close, affluent acquaintance for assistance. This friend has agreed to fund the concert, contingent on King Michael providing a comprehensive budget for the entire production.

With the financial challenges now seemingly resolved, King Michael is focusing his energy on preparing for the concert. This event is poised to be a critical juncture in his career, offering him a platform to demonstrate the unwavering loyalty of his fanbase and the enduring appeal of his music, despite the initial reluctance from the investment community.

The concert is scheduled to take place on August 1, 2026, at the Kampala Serena Hotel. Source: Howwe Entertainment