news 2 June 2026 Daily Monitor (Uganda)
Ethiopian Delegation Explores Uganda's Tourism Potential, Boosting Bilateral Ties
A 10-day immersive tour of Uganda's diverse attractions by an Ethiopian delegation has opened new avenues for tourism diplomacy, cultural exchange, and potential investment between the two East African nations. Source: https://www.monitor.co.ug/uganda/news/national/tourism-diplomacy-opens-new-uganda-ethiopia-ties-5483038
Uganda and Ethiopia are strengthening their diplomatic and commercial ties through a focused tourism initiative. A recent 10-day familiarisation tour saw an eight-member Ethiopian delegation, including media influencers, tour operators, and potential investors, explore Uganda’s rich tapestry of tourism, conservation, and cultural heritage.
The delegation’s journey, which followed their participation in the Pearl of Africa Tourism Expo (POATE) 2026, was designed to offer a firsthand experience of Uganda’s offerings beyond promotional materials. Ambassador Rebecca Amuge Otengo highlighted the visit as a practical example of experience-driven diplomacy, aiming to foster trade, tourism, investment, and cultural cooperation.
“This journey is more than a tourism circuit; it is a bridge of visibility, trust, investment opportunity and African storytelling,” Ambassador Amuge stated, emphasizing the goal of direct engagement with Uganda’s wildlife, hospitality, business potential, and conservation efforts.
The itinerary covered a wide array of Uganda’s prime destinations. The group visited iconic sites such as the Kasubi Tombs, Namugongo Martyrs Shrine, the Source of the Nile, Ziwa Rhino Sanctuary, and several national parks including Murchison Falls, Kibale, Bwindi Impenetrable, and Lake Mburo. They also experienced Uganda’s coffee sector at Africa Coffee Park and engaged with initiatives demonstrating the link between tourism, conservation, and community welfare.
Michael Wamai, Economic and Commercial Diplomacy Officer at Uganda’s Embassy in Addis Ababa, described the tour as a strategic effort to position Uganda as a hub for African opportunities and authentic experiences. The aim is to cultivate enduring partnerships that drive both tourism arrivals and investment.
Members of the delegation, like Mr. Henok Tsegaye, reported a transformative experience that surpassed expectations and deepened their perception of Uganda. Ethiopian entrepreneur Ashu Z-Arada echoed these sentiments, calling the visit life-changing and instrumental in reshaping his understanding of the country.
This initiative underscores Uganda’s commitment to leveraging its tourism assets for broader economic and diplomatic gains with its African neighbours.