Entertainment News 5 March 2026 Howwe Entertainment
Pia Pounds: Earning More Online Than Many Ugandan Artists
Ugandan singer Pia Pounds reveals she makes more money from online music sales than numerous peers, crediting a strategic shift to digital platforms over physical promotions. Her latest EP reportedly generated impressive revenue through global streaming and downloads. Source: https://www.howwe.ug/news/entertainment/42578/i-make-more-money-online-than-many-ugandan-artists-pia-pounds
Ugandan artist Pia Pounds keeps a low profile on the streets but claims substantial earnings from digital music sales. In a recent TV interview, the ‘Tupaate’ hitmaker shared that she and her team ditched traditional physical promotions in Kampala for a focus on online platforms.
This pivot has proven lucrative, with Pia stating they now earn significantly through global streams and downloads, surpassing many artists reliant on club gigs and concerts.
She highlighted her EP from last year as a standout success, performing exceptionally well digitally and bringing in strong revenue.
After over five years in the industry and a breakout with ‘Tupaate,’ Pia emphasizes that the future of music income lies online rather than street-level visibility.