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Saturday, May 30 2009

Most Supermarkets in Kampala have introduced shopping cards or loyalty cards as a way to attract customers to their stores. The points earned can be redeemed into shopping. Uchumi has the U-club Card where as Nakumatt has one dubbed cyber cash.

This has forced supermarkets like Quality and Payless supermarkets to adopt similar systems. Fuel retailers like Total Uganda Ltd have loyalty schemes that attract bonuses that can be converted into fuel.

Information derived from these cards as a result of the way customers behave is very vital in decision making especially supermarkets in determining how much of the goods should be replenished.

Posted by: uowd AT 08:22 am   |  Permalink   |  0 Comments  |  Email

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